ALL TEES & HOODIES ARE UNISEX
Diamond Cross Ranch isn’t just a place, it’s a 100-year Jackson Hole legacy. Tucked beneath the Grand Teton mountain range, our family-run ranch has weathered the years like the cowboys who ride here—steady, rugged, and true. Ranch proprietor Grant Golliher practices the quiet art of natural horsemanship (what some call "horse whispering") helping troubled horses learn to trust again. Every piece of apparel you purchase helps keep this land wild, this legacy alive, and this work with horses and people going strong. From all of us at Diamond Cross Ranch—thank you for riding with us.
- Grant Golliher
Out here, trust isn’t demanded—it’s earned. At Diamond Cross Ranch, horse whispering isn’t about breaking a horse. It’s about listening. About building a bond rooted in respect, not fear. Our methods come from the wild—watching free-roaming horses, learning their language, and throwing out
anything cruel or forceful. Because real horsemanship doesn’t take away a
horse’s freedom. It gives them the choice to follow, not the fear to obey.
For decades, folks from across the West have brought their horses to Diamond Cross Ranch—when nothing else worked, when no one else could help.
We don’t see lost causes. We see second chances.
Once a horse learns to trust again, the rest comes easy—making sure they've got a good home where they’re not just safe, but can live with purpose.
We have spent much of our lives working to help horses. But the truth is, horses have been the ones helping us…
“When looking in the mirror was not enough, horses reflected my actions in ways that helped me see myself as I was, not as I pretended or hoped to be,” says Grant Golliher. “Horses, I learned, cannot lie.”
Velvet was a beautiful black mare we had the privilege to help.
When she arrived at the ranch, she was three years old and had never been ridden—a stage when she should’ve already been under saddle. She was pushy, and she bucked. Not out of meanness, but out of fear—and fear can be just as dangerous.
We spent weeks gently earning her trust. By the time she left, she was steady, kind, and safe enough for almost anyone to ride.
Today, Velvet is owned by Chris—a lifelong cowgirl with worn knees and hips from decades in the saddle. She doesn’t just ride Velvet. She calls her family.
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OUR PRODUCTS
We craft Top-quality products in small batches, our T-shirts and Hoodies are designed for the outdoors, designed to last. We hope you love your purchase, it's important to us that you do.
We are ranchers, been in Jackson Hole for over a century, our great grandparents helped settle this valley. It's one of the most beautiful places on earth, our apparel reflects our cowboy heritage, and our deep love of God, the USA, and the west.
Your purchase helps keep this land open space, so thank you for that, your support, your belief, it means a lot.
The Ranchers at DCR